SERIOUS SHEA

A TOP INNOVATOR LEADING THE WAY

IN PARTNERSHIP WITH THE UNITED NATIONS AND THE WORLD ECONOMIC FORUM

VISION STATEMENT

Our ambition as a leader in the private sector is to regenerate the Sahel and the Great Green Wall Africa, the largest living wonder of the world- for nature, for carbon sequestration, for climate resilience, for investment, for clean energy agri-food processing and for a reason to stay for the millions of people who live along this tree wall.
MISSION STATEMENT (1)

Our science-based actions are leading the reforestation effort with community partners using the latest technologies for planting trees in arid lands and ceaselessly developing high quality, natural, innovative ingredients from the Sahel trees to preserve their taste and freshness

By 2030 planting one billion native trees to restore native parklands

By 2030 installing 200 clean energy agri-food processing clusters for communities to stop cutting trees for wood fuel and to process deforestation-free, zero-carbon, organic products to international standards;
MISSION STATEMENT (2)

Delivering a profitable business plan with at least € 1000 income increase per partner household per year to achieve Universal Health Care; primary and secondary education; and clean water and sanitation
VALUE STATEMENT

Our premier ORGANIC PRODUCTS are designed through a dynamic and a universal taste development cycle, creating competitive features for consumer satisfaction. We work with chefs from diverse cultural backgrounds to gain strategic insight for taste, look and feel.

Our INCLUSIVE PARTNERSHIPS with the local communities are sharing data through a systematic and automated information and technology transfer through the value chain to uplift and strengthen the communities and the country. We work to restore and fully respect the natural environment, local and international business regulations and ethics for lasting relationships with all stakeholders.

About Us

WE ARE IMPLEMENTING STARTING IN SENEGAL, NOT ONLY A PROFITABLE, BUT ALSO A SOCIALLY AND ENVIRONMENTALLY SUSTAINABLE BUSINESS MODEL, WHICH WON THE UNITED NATIONS AND WORLD ECONOMIC FORUM ENDORSED TRILLION TREES SAHEL AND GREAT GREEN WALL CHALLENGE IN 2021. THE THREE PILLARS OF THIS INNOVATIVE BUSINESS MODEL ARE:
(1) A REGENERATION STRATEGY;
(2) DEFORESTATION-FREE, ZERO-CARBON AGROFORESTRY PROCESSING VALUE CHAIN;
(3) WOMEN AND YOUTH GROUP PARTNERS.

PLANT & PROTECT

WE ARE PLANTING AND PROTECTING 35M NATIVE TREES BY 2030 WITH AN 80% SURVIVAL RATE WHICH SEQUESTER 1 TCO2 IN A LIFETIME AND CONTRIBUTE TO CLIMATE CHANGE ADAPTATION BY GREENING AND HOLDING BACK SAHARA DESERT EXPANSION FROM THE NORTH

TRANSITION&INDUSTRIES

TRANSITION FROM FIREWOOD ENERGY AND CREATE ADDED ECONOMIC VALUE WHICH STAYS IN THE REGION BY BUILDING AND OPERATING 26 CLEAN ENERGY INDUSTRY UNITS IN THREE PHASES WITHIN 6 NATIVE FOREST PLANTATION ZONES

COMMUNITY&FINANCE

ACHIEVE FINANCIAL AND BUSINESS GOVERNANCE INCLUSION OF WOMEN AND YOUTH GROUPS THROUGH CO-OPERATIVE INSTRUMENTS WHICH ALSO GIVE LAND OWNERSHIP RIGHTS

A DAY AT THE OFFICE

OUR IMPACT

We will take a significant step towards the sustainability of our planet while also contributing to the local economy by providing employment opportunities for youth and women

WHAT WE ACHIEVE.

- Minimum 4.2M T Carbon (tCO2e) sequestered Years 1-10
- Increasing the income of 13,500 cooperative workers at least 2* the minimum wage

AT THE END.

Creating a Community Fund which achieves the minimum global estimate for all the households (135,000 people) to achieve the Sustainable Development Goals #3 Universal Heath Care; #4 Primary and Secondary Education; #6 Clean drinking water and sanitation by 2030.

VALUE CHAIN

MR. WILLIAM Kwende’s Speech at European ParLIAment.

Speaking at the European Parliament yesterday, Mr William Kwende, the voice of the African private...

May 29, 20230 comment

GOLDEN ORGANICS CORPORATE ALLIANCE

May 23, 20230 comment

THE TEAM

WE'RE A FRIENDLY AND TALENTED TEAM. WE CRAFT BEAUTIFUL SOLUTIONS FOR OUR ENVIRONMENT AND OUR COMMUNITIES AND MANAGE AWESOME CLIENTS ACROSS ALL THE PLATFORMS.

WILLIAM KWENDE

CEO

William Kwende, CEO Golden Organics & Serious Shea Executive Chairman William has a masters in Business Planning from Quantic School of Business and Technology, and was joint author of the Serious Shea Project which won the WEF-Uplink 1t.org Sahel and Great Green Wall Challenge in 2021. William has since played a major international role to advance the GGW initiative including at DAVOS 2022, with the African Union, the European Parliament, the UNFCCC and with public and private investors.

SARAH JONES

EXECUTIVE DIRECTOR

Dr Sarah Jones started her career as a marine biogeochemist and experimental biologist for the UK’s National Environmental Research Council (NERC). Sarah has served on boards for WWF and most recently for a global investment fund managed by Cognis Capital. During her career Sarah has been Head of NGO Delegations for UN and Regional Processes to implement the UN Convention of Biological Diversity, has led policy and communications work for WWF on Climate Change Adaptation for Developing Countries and Antarctic Biodiversity (2 degrees to 2 much!) and has drafted over 50 policy response papers on biodiversity to United Nations General Assembly, UNFCCC, CBD, Regional, European Commission, European Parliament and National processes.

FATOU MBOUP

REGIONAL DIRECTOR

Fatou Mboup, Team Leader for Senegal Cooperatives and Value Chains, specialized in communications and marketing at Nice Cabuccia Visa International College (France). She has 20 years experience in communications and public relations including in companies such as Canals Plus Horizons, MATFOURCE and ABM.

SENCER KARASU

EXECUTIVE DIRECTOR

Sencer Karasu studied in Istanbul University from the department of French Language and Literature. He started his career as marketeer in 2009. He worked as a senior marketing director in retail industry for 11 years. Later, he left his job and worked as a marketing consultant for international companies. During his career, he received many trainings on International trade and marketing in America and Europe. He has been sharing his knowledge and experience for more than 2 years with Golden Organics&Serious Shea and its projects across the world.